How to move from passive to pro-active loyalty.

Loyalty programmes are becoming increasingly popular for brands, but far too often, out of the box solutions are implemented which offer no real value to members or the brand themselves. This is what we call a passive loyalty programme. By following loyalty best practices brands can differentiate their programmes and create meaningful, pro-active loyalty programmes for their customers, which delivers far more value for them and for the brand.

In this webinar, we’ll discuss the best ways to:
• Design unique brand enhancing features and benefits,
• Drive participation,
• Build first party data,
• Develop real status level benefits,
• Deploy gamification and fun at the heart of the programme not an optional add on,
• Drive incremental spend and max incremental reward redemptions

Our host is Hadie, Founder of The Gift Club, joined by panellists:

Ralph Browning, Business Development Director, Epsilon
Jill Moser, SVP Global Loyalty, Mastercard
Nicki Helfet CLMP™, Loyalty Lead, Ralph Lauren
Bill Hanifin, CLMP™, CEO, The Wise Marketer
Aleks Kaczmarek. VP of Loyalty, CarTrawler
Mike Brinn, Global Loyalty Director, TLC Worldwide.

*Sponsored by Epsilon