The pandemic has thrown so much of what we thought we knew about consumer behaviour out of the window. A major shift to online shopping across the world has created a distinct new buyer behaviour; that of product-centrism. For now at least, consumers, presented with the infinite choice of the virtual shopping experience (and patchy …
Chief Marketing Officers are Fighting to Build Brand Affections Read More »
We meet Jason Caine, Director – Prepaid & Guest Experience Programs at Oxford Properties Group. Who tells us the positive story of how he worked with his team & partners through Covid to ‘get stuff done’ and introduce a digital program in 5 months.
How Carrefour got the most out of b2b from a small team by Flora Leoni When I joined Carrefour in 2017 with the goal of developing Carrefour Gift Cards I faced with the most critical issue of every new born business: I was alone. Carrefour is a big Company and of course I could count …
When dealing with new prospective clients, one of the most common questions encountered is, “What will an employee recognition program cost?” For new customers, the first thing we highlight is that programs should not be treated as a cost, but an investment in your people, your culture & your organisation. When you invest in employee …