From the desk of Todd Tomlin: National Use Your Gift Card Day – Jan 16th 2021
By Todd Tomlin, Managing Director, Consummo Consulting If you’re a gift card program manager your primary goal is to sell gift cards…but don’t forget to encourage consumers to use them! A recent study by the National Retail Federation (NRF) found that nearly 30% of purchases over this holiday season’s biggest shopping weekend (post-Thanksgiving) were gift …
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