by Flora Leoni The new mantra that rules business today is customer centricity but it is hard to understand exactly how to manage it and what it really means. I do not have any specific academic tips to share or a real definition able to cover the whole subject, I prefer to rely on my personal …
The future of loyalty in the travel and hospitality sectors A scary fact recently re-iterated by Mark Ross-Smith in Travel Data Daily is likely to send shivers down the spines of the airline industry as it continues to rock the very core of their identity, “Loyalty isn’t an afterthought….. Loyalty isn’t the sideshow. Loyalty …
Technological innovation offers obvious advantages for staying ahead of the competition when it comes to delivering a better experience within HR. The ever-increasing complexity of employees’ needs (especially during a global health crisis) means that HR organisations are working hard to keep up. According to HCA Magazine, “COVID-19 has accelerated five years’ worth of digital transformation, …
Is Bringing Blockchain Technology to HR taking it too far? Read More »
Not-so-fantastic-plastic: Why the Best Loyalty Schemes Have Gone Digital The handy loyalty card which slips seamlessly into a wallet was a slick solution in a world where the vast majority of shoppers paid by card or cash in person and in-store. Remember those days? Customer engagement started and ended with the transaction, and the …
Adopting Different Ways to Engage with Customers Read More »