Brands are powerful things, evoking the strongest emotions in even the most seasoned of shoppers. It’s very hard to avoid that pang of nostalgia when you pick up the brand of bread that sat on the kitchen side at home when you were a kid, or the games console your parents finally gave in and …
The New Era of Loyalty – what is motivating people to buy Read More »
The very descriptor of a gift card implies that it is given as a gift. However, a Retail Gift Card Association (RGCA) study conducted in 2019 found 33% of consumers purchased gift cards for self-use. When a gift card is obtained for self-use, the consumer has no intention to gift the gift card, but instead …
There’s that old phrase “It is better to do something oneself than to rely on others to do it well”, which quite frankly, is never truer than when purchasing the perfect gift . . . for yourself. The research confirms this, with numbers released by the UK shopping centre ‘Centre:UK’ indicating that around a quarter of adults …
Gift Cards for Self Use – What is this new trend? Read More »
By Kathy Heath Surviving the Lockdown with a career & kids As the virus closed everything down, my workload increased by 10-fold and I started to feel like a 1950’s housewife with a career on top! The volume of work sky rocketed, the pressure to home school was there which I have never experienced …
Mid-Lockdown 3 – Survival Techniques by Kathy Heath Read More »