Is the ‘Experience’ of Unwrapping a Gift Card REALLY that Important?” by Holly Glowaty, US
By Holly Glowaty, EVP of Merchants at Prizeout If you asked me, “Is the ‘experience’ of unwrapping a gift card REALLY that important?” this time last year, I would have said yes. But that was before everything we knew about how to connect with each other and show appreciation changed. That was before we …