By Tom Peace, The Loyalty People and Antavo In short, card linking is a technology solution where individual transactions are tracked via a customer’s 16-digit card number. Card linking has grown in popularity over the last decade and is most prevalently used by retail banks, but there are also powerful applications in retail, travel, …
By Tim Peniston-Bird, Managing Director at Orangutan The purpose of a customer loyalty programme is to help improve customer engagement and loyalty to improve retention, spend and referrals. This should be an integral part of the customer experience and should be available to all customers – whether they are cash, store card or credit …
By Colin Munro, Managing Director at Miconex Ask any business owner what their objective is and customer loyalty will almost certainly be near the top. A 2019 KPMG survey of 18,520 consumers in more than 20 countries found that 86% of loyal customers will recommend a company to family and friends, 66% will write …
By Alice Kitchener, Loyalty Account Manager at Stream Loyalty The short answer to this question is yes, the standard loyalty card is becoming increasingly outdated and the future of loyalty must lay in more sophisticated and efficient rewards for customers. But integrating loyalty cards with payment cards is not the best way to win …
By Eduardo Miccolis, Head of Gift Card Business Development & Client Relations at Loyaltek The loyalty card is not dead…yet. Rather, it’s heading towards a slow death. To avoid this painful reality, we need to change how we think about loyalty cards. The loyalty programmes of the future will be combined with payment cards, …
The Loyalty Card is Not Dead…yet. Rather, it’s Heading Towards a Slow Death Read More »