By Adam Posner, The Point of Loyalty Loyalty is not a program. What is loyalty? Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand – beyond enrolling in a loyalty program. Why? When you have clarity and alignment in your business on what loyalty …
Which of these Four Loyalty Archetypes do your customers belong to? Read More »
By Hadie Perkas, Founder of The Gift Club The loyalty & incentives industry is evolving with new tech, innovations and great people and everyone wants to be seen and be found – but there is so much noise, right? Yes, companies can pay for Google ads, SEO, PPC, but what about getting decision-makers and …
Building a Personal Brand On LinkedIn – Top Tips for anyone in Loyalty & Incentives Read More »
By The Gift Club Today’s workforce is looking for more in their benefits package – and there’s one investment that may pay unbelievable dividends. When it comes to employee perks and benefits, what is the first thing that comes to mind? Is it health insurance, retirement planning, office food/drinks, or extra paid holidays? What if …
Work Perks: Is Your Business Missing an Educational Investment Opportunity? Read More »
It’s hard to believe that gift cards as we know them today have been around for over 15 years, originated in the same year by two Dallas, Texas-based companies in 1994. Neiman Marcus, a luxury department store, offered plastic gift cards, followed by Blockbuster video, a movie rental retailer. Since then, both companies have filed …
From the Desk of Todd Tomlin: Gift Card Innovation Showcase Read More »
By Michala Weng Petersen, GoGift Retrospectively looking back at 2020, it does not come as a big surprise that the gift card industry, in general, increased its sales. Nor does it seem surprising that this mainly took place during the Holiday season. 2020 emphasized how showing consideration to friends, family, and loved ones by …
2020-2021 were an excellent couple of years for gift cards in the Nordics Read More »