By Hadie Perkas, Founder of The Gift Club It isn’t new news that social media has become an essential part of brand management for companies trying to engage audiences in the digital age. Or is it for some? Only 1% of the 800 million subscribers on LinkedIn are active on the platform – as …
By Eagle Eye Like most trends, the carbon label movement first gained steam among smaller brands, particularly those whose products have an environmental focus. Meat alternative company Quorn added carbon information to most of its packaging in 2020, estimating a product’s total carbon emissions from farm to shelf. Plant-based milk alternative Oatly also now …
By Craig Padley, Retail Sales Director at Thames Technology Retailers are in constant competition to encourage consumers to choose their gift cards over that of their competitors and ultimately increase sales. Below are our five top tips for driving gift card sales through design, innovation, and merchandising. Offering new ways to entice consumers to …
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