2 August 2022

Opti-Channel Marketing; Increasing Success Factors and Maximising Customer Loyalty

Leave a Comment / Loyalty Marketing, Loyalty Programmes / By

By Prem Patel, Managing Director of Catalina UK   Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, generating infinite possible combinations. This creates significant challenges for retailers and brands to effectively generate loyalty across touchpoints and effectively optimising CRM strategy. Both retailers and brands …

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THE most important question you need to answer in your marketing

The Gift Club / By

By Olivia Abbott-Hawes, Sovereign Copy – The Gift Club’s resident copywriter In this article we’ll look at why focusing your marketing on your customers’ wants and needs is the secret to conversion. You’ll learn how to answer ‘the big question’ and take away some actionable tips. You should read this if you are involved in …

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Gift card use on the rise as present buying hit by cost of living crisis

Gift Cards, Press Releases / By

By GCVA   As the cost of living continues to rise, new research from the Gift Card and Voucher Association (GCVA) has revealed how people are cutting the cost of gift buying to help make ends meet. Over a quarter of UK adults (28%) said that they were looking to reduce their overall spending on presents in …

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