7 December 2022

Loyalty for all…announcing the exciting new launch of Prosper Loyalty

We are experiencing an unprecedented time of change. Economic pressures and intentional crisis across Europe have all contributed to tough times for many businesses and consumers in the UK. As a result of having less, customers are more likely to shop around, more likely switch their spend to competitors and can ultimately no longer afford …

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Loyalty managers must not forget physical tangible rewards in the rush for emotional engagement

By Ralph Browning, Epsilon Business Development Director (EMEA)   “The most successful reward programmes adopt a hybrid physical/emotional model to build winning customer loyalty.” When it comes to modern loyalty programmes, brands are increasingly turning to soft benefits and engagement as their primary tool to maximise customer value. Brands and retailers are focusing on delivering …

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Egift Voucher 101

By Francis Nwoboshi, Chief Operating Officer, Sochitel   What exactly is an egift voucher? In essence, an egift voucher is a prepaid store-of-value digital wallet typically provided by a service provider or company to be used as a substitute for cash for transactions within specific online platforms and physical touchpoints. Simply put, an egift voucher …

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Proud to partner with GCVA Global Conference ’23. March 1 & 2

GCVA Global Conference 2023… as gift cards go way beyond just gifting! The highlight of the gift card industry calendar March 1 & 2, ’23. We are delighted to partner with the Gift Card & Voucher Association for the GCVA Global Conference ’23! THE GIFT CARD FLAGSHIP industry event of the year is back. Get ready to be …

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Want an increase in your sales revenue? Appreciate the difference between your customers’ conscious and nonconscious needs and gift them accordingly

By Dr Simon Moore, CEO and Chartered Psychologist at IB As a chartered psychologist my team and I spend much of our time advising organisations and companies on the psychological reality of their ideas, plans, strategy and values. We help our clients look at things through the workings of the human brain, its emotionally dominant …

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