24 September 2024

Optimize your gift card program: A Key Strategy to Boost Loyalty and Acquisition

In today’s increasingly competitive e-commerce and retail landscape, gift card programs have become a strategic tool for brands, driving not only increased sales but also enhanced customer loyalty. A well-optimized program can generate between 5% and 7% of total revenue, while also boosting new customer acquisition and solidifying brand recognition. To maximize ROI, it’s essential …

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Why lastminute.com? 5 Reasons to Partner

“Why lastminute.com? As the European leader in travel tech for dynamic holiday packaging, our Gift Cards and White Label reward solutions provide a gateway to the world for your customers. With in-house tech and an extensive network of aggregate partners, we pride ourselves on simplifying partnership set-up in order to focus on amplifying results. 5 reasons to …

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A decade of growing the Swiss digital gift card market

September marks a milestone for Swiss gift card company, Offerz, as its staff and customers celebrate its tenth anniversary of business. Originally starting out in 2014 as a popular online store for gamers to purchase credit, founder, Dominik Megert, spotted an opportunity to evolve this service into something that would serve a purpose for a …

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