Raising the Profile of Fashion Retail using Gift Card Malls and Third Parties – an Interview with Roly Gordon

Gift cards haven’t ever really been seen as a driving force for revenue in retail, but according to data – now – they most certainly are. Our Founder, Hadie, chats to Roly about how teams can educate their businesses about gift cards to support recovery and growth in 2021. As well as what innovative ideas New Look is using to raise the profile of fashion retail using GC malls / 3rd party /B2B and other channels, along with the types of conversations gift card managers should be having with B2B partners that may be different to this time last year.