Exploring the Pros and Cons of Prepaid Cards for Enhancing Customer Loyalty

While prepaid cards offer several advantages for enhancing customer loyalty, businesses must carefully weigh the associated costs and considerations. By addressing the potential drawbacks and implementing strategies to mitigate risks, businesses can effectively leverage prepaid cards as a valuable tool for fostering long-term customer relationships.

We’ll look at:

• Flexibility – incentives and reward
• Customisation – brand identity and personalisation (vs lack of)
• Data Insights – behaviour, preferences and spend patterns
• Costs – production, distribution and administration
• Fraud and compliance – regulatory requirements ( AML)

Your host is Hadie, Founder of The Gift Club, joined by Chris Ford, Senior Director, Blackhawk Network ( moderator)

and

• Craig Simpson, Chief Commercial Officer, B4B Payments
• Ben Tither, Global Partnerships Manager, Vodafone
• Kit Yarker, Director, Product and Propositions, EML Payments.

*Sponsored by Blackhawk Network