The Gift Club

From the desk of Todd Tomlin: National Use Your Gift Card Day – Jan 16th 2021

By Todd Tomlin, Managing Director, Consummo Consulting If you’re a gift card program manager your primary goal is to sell gift cards…but don’t forget to encourage consumers to use them! A recent study by the National Retail Federation (NRF) found that nearly 30% of purchases over this holiday season’s biggest shopping weekend (post-Thanksgiving) were gift …

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Senior Leaders’ of SME’s get free employee engagement and leadership support to face impact of Covid-19

Employee wellbeing, building resilience and support with business planning are among the topics covered in the Small Business Leadership Programme, a training course run by the Department for Business, Energy and Industrial Strategy (BEIS) at De Montfort University Leicester (DMU). DMU’s team of business experts – including academics, mentors and coaches – run the free …

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Gift Card launched in support of City businesses ahead of Christmas

A new City of London gift card is being launched today [9 December] to encourage spending at participating retail, hospitality and leisure businesses in the Square Mile. The initiative is a collective project created and funded by two Business Improvement Districts; Aldgate Connect BID and Cheapside Alliance, and two partnerships; Fleet Street Quarter and the …

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Chief Marketing Officers are Fighting to Build Brand Affections

The pandemic has thrown so much of what we thought we knew about consumer behaviour out of the window. A major shift to online shopping across the world has created a distinct new buyer behaviour; that of product-centrism. For now at least, consumers, presented with the infinite choice of the virtual shopping experience (and patchy …

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“Programs should not be treated as a cost, but an investment in your people, your culture & your organisation”, Motisha

When dealing with new prospective clients, one of the most common questions encountered is, “What will an employee recognition program cost?” For new customers, the first thing we highlight is that programs should not be treated as a cost, but an investment in your people, your culture & your organisation. When you invest in employee …

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