Advantages and Disadvantages of Digital Payments – The Loyalty Security Alliance and The Gift Club

Advantages and Disadvantages of Digital Payments – Looking at security, the customer experience, loyalty points in wallets, account take overs, digital gift cards, consumer protection, convenience.

Retailers and merchants should care about digital payments for several compelling reasons that can positively impact their business operations, customer satisfaction, and overall success, however the future of cash will likely be influenced by a complex interplay of technological, economic, cultural, and regulatory factors.

The pace of change may vary from one country or region to another. While cash might continue to be used for certain purposes, the overall trajectory suggests a decreasing reliance on physical currency and the engulfment of digital through the use of credit cards, direct bank payments, crypto currencies, CBDC, gift cards and loyalty points.

This webinar will explore:

• The meaning of digital payments
• The benefits and drawbacks of a world with an increased number of digital payments
• The evolution of fraud as we go more digital
• The loyalty landscape
• Where cash will be in 20 years
• Gift card use
• Consumer trust
• If and why merchants should care about digital payments

Our host is Hadie, Founder of The Gift Club, joined by panellists:

• Shelley Hunter, Founder of GiftCardReform.com