Bridging the Gap between Customer and Employee Loyalty
Getting loyalty right from the inside out.
We’ll discuss how the employee experience and culture affects the customer experience. We’ll identify the things that customers don’t see that happen behind the scenes that have a cause and effect on loyalty. We’ll talk about the benefits of employees working for a brand vs the benefits of customers buying from a brand and how their loyalty can interlink. One can’t be successful if the other fails. We’ll even throw in some data science!
Your host is Hadie, Founder of The Gift Club, joined by panellists:
Simon Jamieson, MD of The Marketing Lounge Partnership
Peter Dorrington, Chief Strategy Officer, Anthrolytics
Carol Smith, Founder & HR Consultant, Lemonade HR
Sian Larsen, Senior Customer Rewards Manager, The Post Office.