2021 UK Merchant Gift Card E-Commerce Evaluation Brought to you by Blackhawk Network and NAPCO Research

Brought to you by Blackhawk Network and NAPCO

NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive evaluation of the state of merchants’ gift card e-commerce offerings to help UK merchants gain accurate insights into their performance. This is the first assessment for the UK market and provides benchmark data for merchants within their own verticals as well as the larger industry, enabling them to recognise and build on their strengths and improve upon their weaknesses, as well as identify areas for development and differentiation.

– Check out the full report here


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