With the recent exodus of Bink in the UK, which had a similar proposition – but not the same – it is to be noted, there is now a gap in the UK market for this loyalty solution.
OneTap Loyalty replaces the need for the loyalty programme’s card, whereby the bank card becomes the loyalty card, allowing the customer to simply tap once.
The brilliance of the OneTap Loyalty product is in its simplicity. Not an open banking product, but simply a card linking solution complementing loyalty program technology.
OneTap Loyalty is designed to streamline the shopping experience by merging payment and loyalty functionalities into a single function.
Customers can now make quick and secure payments while effortlessly accruing points, rewards and benefits through their store’s loyalty programme—all with just one tap.
Gone are the frustrations for the loyalty programme, who don’t receive customer data, because the customer either forgot to bring the right wallet or can’t be bothered to tap their card at point of sale.
On average only 20% of consumers pull out their loyalty card or scan the digital card on their phone at POS.”
AFR 2021
Now everyone wins – the customer still receives their points, and the loyalty programme receives the data.
With OneTap Loyalty being bank agnostic, the customer experience couldn’t be simpler – the customer simply adds their bank card details to the loyalty programme.
OneTap Loyalty becomes the link between the payment and the loyalty programme, simplifying the entire process. With just one tap!
Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to form a new company, OneTap Group Ltd, which is based in the UK.
“One of the best things about first launching in Australia was the solid foundation to develop our solution, we are now taking it to take to a global market with an offering that clients can trust,” OneTap Group Ltd and Elevate Loyalty Pty Ltd, Managing Director, Carly Neubauer said.
“It’s not often that a technology solution in a single country is taken up by other parties and invested in” says Brian Dunne, who has decades of experience in the payments industry, including as Managing Director of payments solution SVM. “With OneTap Loyalty technology, we are the first to market with a truly global offering and the new company gives a grounding for serious growth which is tremendously exciting” Dunne articulated.
Gary Cobain, CEO of PokitPal, who partnered with OneTap Loyalty for the original technology solution in Australia states that “we are delighted to work with OneTap Group Ltd to develop and launch this exciting product”.
In addition, OneTap Group Ltd have partnered with Fidel API to enable a truly global offering in the market. Vice President, Carolina Parados says ““We are very excited to partner with OneTap Loyalty® globally and support their clients in delivering exceptional loyalty experiences. This partnership allows us to leverage our innovative Fidel API technology to provide seamless, scalable solutions that meet the evolving needs of a global audience. By combining our strengths, we aim to drive greater customer engagement and satisfaction, ultimately transforming the way brands interact with their customers and fostering long-term loyalty.
