The BIG Handshake Loyalty is Europe’s premium meeting for loyalty and CRM professionals and is taking place in Amsterdam on 15th and 16th October this year. Coined as “Europe’s friendliest loyalty meet up” it will welcome a 180+ gathering of practitioners looking to network and learn whilst having fun, all in a comfortable environment .
The conference is delivered by the European Loyalty Association (ELA) and its 330+ members.
It is 95% sold out with just 15 complimentary tickets left for brands and their loyalty, engagement and CRM teams.
We asked some of our attendees which sessions they are most interested in and looking forward to and these are the top five:
1. Training – Loyalty Economics – 15th October
An ideal educational session for loyalty and engagement leads and department heads. Customer loyalty is data-driven and highly measurable, yet many don’t fully understand the economics and modelling that is needed to create a business case that stands the test of brand stakeholders. Join this Loyalty Academy training module for a deep dive into loyalty economics and ROI.
2. Workshop – What does good look like in loyalty? – 15th October
The first global loyalty programme benchmarking study, conducted by the Loyalty Science Lab and supported by Epsilon, provides brands insight into the performance and effectiveness of loyalty programmes. During this interactive workshop, we will bring participants through the benchmark report and how best to interpret the data to identify key focus areas for improvement. We’ll discuss potential actions participants can take to drive up certain KPIs, including revenue and transaction penetration.
3. Gen Z Buzz to Silver Gen Fuss – bridging loyalty across the generations – 15th October
The number of people aged 65 years or older worldwide is projected to more than double, rising from 761 million in 2021 to 1.6 billion in 2050. By 2028, older adults will likely become the biggest consumer segment in terms of income. Yet brands continue positioning for audiences under 40 and marketing has often fixated on millennials and Gen Z, the young, tech-savvy demographics. . In this session, we’ll talk about what needs to happen, now, for brands to meet the changing needs of our ageing populations, and how to bridge loyalty across the generations, from Gen Z to the Silver Gen and all the future generations to come.
4. Continental breakfast meeting for brands only – 16th October
Ideal for heads of loyalty / CRM. Loyalty leaders can enjoy a continental breakfast in the company of their leadership peers to discuss the era of ‘new loyalty’ in their day to day department functions. Marketing vs data, teams and recruitment plus the broader matter of internal communication and training will be key focal points – all under Chatham House rules. This session is for ‘Loyalty Leaders Only’ – an intimate breakfast meeting of minds
5. Training – Maximising value and customer experience through micro segmentation and personalization – 16th October
An ideal educational session for CRM and / or Customer Lifecycle and retention practitioners. A key strategy to maximise value and create an excellent customer experience is to clearly define the customer journey and stages a customer goes through over time. It provides insight on opportunities and problems at various stages of the life cycle. In this session you’ll learn that it should be the basis for creating a proactive, relevant customer dialogue that makes the customer want to come back over time. This is the foundation for personalisation at scale.
Contact The BIG Handshake Team – hello@tbhloyalty.com
