Whether you serve an affluent audience or the everyday customer, communicating quality and trustworthiness is essential in inspiring brand loyalty and engagement. Metal cards are proven to be a desirable and tangible touchpoint that keeps customers connected to the promise and story of a brand. Metal cards are a vivid reminder of a brand’s story and reinforce a brand’s value and personality in the minds of customers. It is an opportunity to offer unparalleled features across different channels:
- Payments: Metal cards can facilitate financial or loyalty transactions in open or closed loop systems.
- Access: NFC technology can unlock vehicles, spaces or admission to events.
- Emotional Connection: It can be an exciting token to impart a feeling of premium exclusivity.
- Security: The secure element protects customers’ sensitive data.
- Speed: Whether used as a payment or an access device, NFC enables near-instant transactions.
- Durability: CompoSecure’s card design techniques ensure that your brand’s image gracefully endures normal wear and tear.
Whether for automotive, event, travel and hospitality, or other industries, metal cards can be used for a variety of purposes beyond just payments. For example, a premium co-branded card can take the fan experience to the next level for events, while simplifying the cardholder’s visit to the stadium. The innovative card is not only a ticket. It’s an all-in-one access pass for season ticket holders and VIPs:
- Enjoy easy access to event grounds and exclusive areas
- Pay for parking
- Buy food and beverages
- Purchase merchandise