While prepaid cards offer several advantages for enhancing customer loyalty, businesses must carefully weigh the associated costs and considerations. By addressing the potential drawbacks and implementing strategies to mitigate risks, businesses can effectively leverage prepaid cards as a valuable tool for fostering long-term customer relationships.
We looked at where prepaid cards have worked well, prepaid vs gift cards and what businesses should be aware of
Your host was Hadie, Founder of The Gift Club, joined by moderator Chris Ford, Senior Director, Blackhawk Network
and:- Craig Simpson, Chief Commercial Officer, B4B Payments
- Kit Yarker, Director, Product and Propositions, EML Payments
- Kathy Heath, CEO & CO-Founder, Healthy Minds Club.
*Sponsored by Blackhawk Network
