Gift Cards and CX

How important is the ‘experience’ and what are customer expectations– Download Now!

Our fabulous panellists explored:

What customers expect from “the experience” of buying and redeeming gift cards and how vital CX is to drive revenue sales.

Best practices in the sale and marketing of gift cards

What is in the forefront for the brands’ minds

What the fundamentals are of selling and redeeming them online compared to instore?

How important are aesthetics, accessibility, user-experience and customer service from purchase to redemption? Online and offline?

CX – an important marketing process when selling gift cards often forgotten!

Sponsored by Home Chef

Your host was Hadie, Founder of The Gift Club and she was joined by panellists:


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