In this webinar, we’ll discuss the best ways to: •
- Design unique brand enhancing features and benefits,
- Drive participation
- Build first party data
- Develop real status level benefits
- Deploy gamification and fun at the heart of the programme not an optional add on
- Drive incremental spend and max incremental reward redemptions
Your moderator was Ralph Browning, Business Development Director, Epsilon
Your moderator was Ralph Browning, Business Development Director, Epsilon
joined by:
- Jill Moser, SVP Global Loyalty, Mastercard
- Nicki Helfet CLMP™, Loyalty Lead, Ralph Lauren
- Bill Hanifin, CLMP™, CEO, The Wise Marketer
- Aleks Kaczmarek. VP of Loyalty, CarTrawler
- Mike Groves, Director, Mike Groves Consulting.
