3 things organisations need to remember going into peak and beyond - an interview with Anna Uprichard, VP Commerce, EMEA, BHN

We’re firmly in peak! – So listen to this 17 minute interview with Anna who knows a thing or two about gift cards. From breaking her career into gift cards by launching the first Tesco 3rd party mall to ten years at BHN, Anna has seen the industry change and move during which, consumers’ appetite for the product has grown exponentially.

According to BHN’s research, 45% of consumer gifting budgets will be spent on gift cards this Christmas, so Anna offers strong advice to any retailer or e-tailer of gift cards to think about Christmas as not just the 25th December, but to look out of for all the gifting moments during the lead up to the big day to maximise revenues.

Hadie, our CEO, also chats to Anna about fooling a choreographer at the Millennium Dome ( now the O2) to bag herself a place in a dance production…….

“Three things to remember before, during and after peak:

1. Planning and execution

2. Offering great value to consumers

3. Stop thinking Christmas is one day only”

Reach out to Anna on Linkedin here