Card vs account linking and positive incrementality - an interview with Sina Saidinayer, VP Global Revenue, Finfare

Sina walks Hadie through the differences between card and account linking ( his favourite question!) and explores how education, better communication and marketing of offers through data can improve incremental value and loyalty plus reduce blockers for people to link bank accounts. It’s a great 17 minutes and they close off with a display of Sina’s array of multi-lingual skills!

“Instant value exchange drives incremental value for the customer and for the merchants, targeting offers to a truly new or lapsed customer rather than discounting for discounting sake”

“Advertisers are now more than ever, questioning the actual true value of any sort of performance payment linked to performance marketing effort to yield the correct ROI- they’re asking if it is really incremental or would they have come to me anyway?”

“Customers are the biggest untapped market. We are flooded by choice in the UK. But sharing our data means we can have great cashback rate and better experience”

“There are 3 main things you need to launch a successful payment link program. 1. Users 2. Offers. 3. Marketing ( which a lot of people forget)”