CEO Soapbox: An Interview With Julie Barbier-Leblan, CEO Of Merit Incentives, Dubai

Brands Must Not Overlook the Savviness and Spending Power of the Silver Generation – Gift Cards and Incentives

In this next episode of our CEO Soap Box collection, our Founder, Hadie, speaks with Julie Barbier-Leblan, CEO of Merit Incentives based in Dubai. Merit is a global engagement technology company offering innovative products leveraged by a global merchant network.

Julie has some great accolades. From Forbes Top 20 Women behind Middle Eastern Tech brands to most recently being ranked in the Top 50 Women in Tech to Follow 2023.

Always looking ahead at opportunities. we discuss how the Silver generation should not be overlooked or side-lined by marketers and those who sell gift cards and incentives

According to a study by DMN3 in the US, the Silver generation is tech-savvy and looking to use their online interactions with brands to make their lives easier.   For the gift card and loyalty market, this is a huge opportunity that brands are not taking into consideration and they must harness this generation’s decades of real-world experience, disposable income and persistent will to purchase gifts for their friends and family on a regular basis.

Listen to this 13-minute chit chat – it is well worth spending the time!