Merging Visions: How Touch Incentive and oneConcepts are Redefining Incentive Marketing

In this episode, we explore the strategic merger between Touch Incentive , a seasoned player in customer loyalty and employee motivation, and oneConcepts, a specialist in non-cash rewards. The conversation delves into the motivations behind the merger, emphasizing how it combines expertise in digital loyalty with a robust physical rewards portfolio. Together, they aim to create hybrid incentive programs tailored to a diverse and international clientele.

The Gift Club’s CEO, Hadie, chats to Dennis and Christian about the future of incentive marketing, from the rise of personalised and hybrid rewards to strategies for differentiation in a competitive market. Listeners will also learn about the practical steps being taken post-merger, including system integration and joint brand strategy development. Whether you’re in HR, customer loyalty, or incentive program management, this episode offers valuable insights into the trends shaping the industry and how innovation drives engagement for both employees and customers.

“Touch Incentive brings 25 years of expertise in digital loyalty programs and promotions. The merger with OneConcepts is a game-changer for offering hybrid incentive programs tailored to a global audience.”

“We are much stronger together. This merger allows us to significantly expand our non-cash rewards portfolio and fulfillment capacity.”

“The trend towards merging content and tech is clear. Offering seamless hybrid solutions that integrate both is how we plan to stay ahead.”

“Combining physical rewards with our digital content expertise creates a powerful combination that can serve clients in new and innovative ways.”

“Our goal is to provide a 360-degree approach, integrating technology, physical rewards, and digital solutions to meet diverse client needs.”

“The DACH region was a top priority for our international expansion, and OneConcepts brings the expertise and presence we need to succeed there.”

“Technology is becoming a vital component in delivering incentives, from quick digital delivery methods to globalisation and personalised options.”

You can contact Dennis at Touch Incentive here and Christian at oneConcepts here