Partner Podcast: Simon says....customer centricity delivers long term return on investment. Fact.

Listen in to Hadie’s 20 minute insightful and passionate chat with Simon about businesses moving away from being profit-led to customer led and how a culture of play and kindness can generate less customer promiscuity. 

Simon offers his top advice to brands wanting to create a kindness centric culture that engenders long term loyalty. He also reveals how his school P.E buddy was footballer, Steven Gerrard and describes how he fell into the loyalty space after a Dragon’s Den appearance 20 years ago. 

“If you don’t get the culture right, customers will see it as a transactional relationship” 

“We need to empower our people in businesses that we own or run to create trust and empathy” 

“I’m on a mission to create positive emotions in people” 

You can contact Simon on LinkedIn here 

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