Partner Podcast: Simon says....customer centricity delivers long term return on investment. Fact.
An interview with Simon Jamieson, MD of The Marketing Lounge Partnership
Listen in to Hadie’s 20 minute insightful and passionate chat with Simon about businesses moving away from being profit-led to customer led and how a culture of play and kindness can generate less customer promiscuity.
Simon offers his top advice to brands wanting to create a kindness centric culture that engenders long term loyalty. He also reveals how his school P.E buddy was footballer, Steven Gerrard and describes how he fell into the loyalty space after a Dragon’s Den appearance 20 years ago.
“If you don’t get the culture right, customers will see it as a transactional relationship”
“We need to empower our people in businesses that we own or run to create trust and empathy”
“I’m on a mission to create positive emotions in people”
You can contact Simon on LinkedIn here
For more information on MLP please visit their website here