28 September 2020

3 major trends in UAE during the first part of 2020

Some categories have benefited tremendously from the current situation as customers adapted very quickly to the “new normal” by redeeming or purchasing gift cards in these categories.  A study provided by Merit Incentives. Gift card market in the UAE is expected to grow 13.3% during 2020-2024, from $1.27 billion in 2019 to over $2 bn by …

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VIP Reward

Founded by entrepreneur Maddy Alexander Grout in July 2017 the multi award winning scheme boast over 4500 discounts from small independent retailers, business to business discounts and well-known high street retailers. ​ Maddy is passionate about helping people to support their local community and has developed My VIP Card over the last 3 years as …

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InComm Identifies Areas of Growth for Gift Cards in 2020, Despite COVID

As written by Incomm, 9th September 2020 This insight reveals how retailers can engage consumers who may be hesitant to return to brick-and-mortar stores during the COVID-19 pandemic. The findings were recently published by payments technology company InComm in its which compiled survey responses from over 16,000 U.S. gift card shoppers. Data Reflects Americans Adapting to At-Home …

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eMags Rewards

Challenging the way businesses incorporate gifts for customers and employee​ Customers have perhaps never been more ready for a true gift- one that is delivered with good intentions and without expectations or strings. For years, marketing schemes enticed customers to hand over information like credit card numbers, addresses, and emails in exchange for what they …

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Why sustainability can make the difference in loyalty campaigns By Matthew Betes, Corporate Marketing Director, TCC global

The global impact of Covid-19 has shifted consumer behaviour beyond recognition. As lockdowns continue to fluctuate around the world, proximity – either in-store or though e-commerce – has become the primary driver of loyalty as consumers seek out convenience and accessibility. Of course, with widespread economic uncertainty, price is also front-of-mind for consumers. ​However, during …

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