VIP Reward

Founded by entrepreneur Maddy Alexander Grout in July 2017 the multi award winning scheme boast over 4500 discounts from small independent retailers, business to business discounts and well-known high street retailers.

Maddy is passionate about helping people to support their local community and has developed My VIP Card over the last 3 years as a franchise model to grow local discounts in each area.

Shopping locally has never been more important and after conducting a survey of their members 77% said they would rather support a small business over a high street chain. BUT we all know that the larger retailers are also struggling, and we need them to stay on the high street to drive traffic to the smaller businesses.

My VIP Card helps the high street in every sense. They offer free advertising to any UK business with added bonuses of business money saving as a perk for advertisers.

Maddy has worked in the HR industry for over 10 years for some big corporate names and her main driver is helping businesses to reward and retain their staff, members and clients with discounts, cashback and online vouchers.

Help your staff to enjoy a better work life balance, save money and support the businesses around them.
At just £25 per year per staff member My VIP Card offer all the perks the bigger employee benefits providers offer without the hefty price tag plus with a handy app your staff members can find discounts on the go!

Some examples of the discounts on offer

Up to 40% off Cinema Trips
Up to 20% off Spa Breaks
Up to 40% off Theme Parks and UK attractions
Cashback on high street gift vouchers including Starbucks, The Entertainer, Halfords, B&Q, Argos, Sainsburys, Tesco, Morrisons, Amazon and Just Eat
All the best UK Gyms
Over 2500 small business discounts
Business services discounts

For more information on how to get involved and for a demo of their portal and app contact via the website or email

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