Why we told one of Australia’s most Prolific Retailers NOT to Launch a Loyalty Program by Kristie Atkins from Wink
By Kristie Atkins The story is all too familiar. A board member says we need a loyalty program! Another says, why don’t we have an app!? Stuck between a rock and a hard place, the CMO has someone in their team with something loosely in their title related to either digital or CRM send …