The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers

Loyalty Programmes / By

By Melanie Parker, Loyalty Specialist CLMP at Stream Loyalty   Although integrating loyalty with payment cards provides a frictionless earning mechanism and a sure way to capture all card spend from the customer, it doesn’t require any extra thought or action from the customer, so how can you be sure that they are making conscious …

The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers Read More »