By Caroline Watson, Reward Panda & Voucherline I do love a challenge. When Hadie asked me the question “Can you keep customers and employees engaged at the same time or are they mutually exclusive?” and then set me the challenge to write a piece, I must admit it got me scratching my head to …
The Loyalty Trends 2021/2022 report was created for marketers who want to understand common trends in the field of loyalty marketing and use that knowledge to optimize their strategy for winning and retaining customers. The report is especially relevant for experts focused on customer loyalty marketing and loyalty programs of any kind. The research is …
Discover Loyalty Program Trends Report 2021/2022 by Open Loyalty Read More »
A Thought Leadership Article by Kristie Atkins, Managing Partner at Wink Most marketing departments have finally overcome being widely referred to as fluffy promotions or colouring in people. It’s an old adage which in 99.9% of cases could not be further from the truth. Marketers are the voice of the customer, custodians of the …
By The Gift Club To remain competitive in today’s gift card and loyalty program market, your company must be marketing consistently. Clients and customers are savvy and will take their money elsewhere if they don’t feel that you’re doing a good job marketing to them, or worse – marketing to someone else instead of …
September Marketing Tips: Top Methods for Boosting Brand Awareness and Engagement Read More »
The Gift Club has launched our brand-new loyalty programme to thank all of the dedicated readers in our mailing list. Every month, starting from September and in partnership with GoGift, our most loyal readers will be entered into a prize draw for a chance to win a £50 /$50 /€50 digital gift card depending on where …