6 December 2021

Incorporating Packaging into your Gift Card & Loyalty Product Design: The Musings of a Packaging Marketeer

Written by Alethea Price, Marketing and PR Manager at Burgopak   Packaging was not a career path I ever envisioned for myself. As a Psychology trained young professional, I started my career in academia. An inviting and cushioned bubble or knowledge and teaching where most would be grateful to be in their early 20s. I …

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Will Automation Transform HR – Or Kill It Forever?

Written by Hadie Perkas, Founder of The Gift Club and The Hub   The power of data-driven automation is transforming many industries, including HR. But is automation the hope of HR – or its demise? For businesses looking to enhance their effectiveness and reduce cost, automation seems like a godsend. Automation has already advanced many …

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The Future of Gift Cards – Who Is Leading the Way this Christmas?

Written by Hadie Perkas, Founder of The Gift Club and The Hub   With shipping and manufacturing delays affecting nearly every industry, buyers seek strategic ways to buy and send gifts this holiday season. Many are looking to avoid delays or lost shipments to give gift cards – in hopes that recipients can buy and receive …

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How our Industry can save the World – A Three part Series on Dealing with Climate Change

Part One: Who is Responsible?   In November of 2021, 200 of the world’s nations met in Glasgow for the 26th annual United Nations Conference of Parties in Glasgow, commonly known as COP26. The first since the COVID-19 pandemic, the wide-ranging meeting had a singular goal – to emerge with meaningful and effective policy agreements to …

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