By Adam Posner – The Point of Loyalty Before you dive into what your loyalty program structure, benefits and rewards are, carefully consider the strategy. To guide you along the strategic process, here are the Seven Zones of Loyalty Program Performance. While the seven zones are dependent on each other, the sequential order is …
Profit from the Seven Zones of Loyalty Program Performance Read More »
By Dominik Megert of Offerz If you look at any map of the European Union or Economic Area, there is a very nice shaped area called Switzerland! It’s full of cheese, chocolate, knives and nice people. Let’s start with the basics: CHF -> Switzerland has its own currency called Swiss Francs / Schweizer Franken. …
The Swiss Gift Card Market – small but very effective – here’s why! Read More »
By Alethea Price, Marketing and Public Relations Manager The past two years have challenged us all, and the restaurant industry certainly was put through its paces. Unable to open their doors for much of 2020 the future of eating out was unknown, meanwhile, quick service takeaway restaurants took off providing the only dining experience …
Rise of the Restaurant: Dining Out is back IN (thanks to gift cards) Read More »
By Maurizio Tessarotto of Generali Vitality Which diet is best? Should you go Keto? Paleo? South Beach? All your late-night googling has probably turned up more questions than answers. The reality is: you drag yourself into a new diet, put in a lot of effort and sacrifices to stick to it and you achieve …
The Healthy Food Gift Card: Giving Everyone the Opportunity to eat well Read More »
By Tomás Passerieu, Business Development Manager, Oh! Gift Card In 2020 the global economy suffered the worst downturn since the 1929 crisis. The negative impact of the pandemic COVID-19 in the working market has been substantial. At this point, this is not a novelty. Nevertheless, in 2021, only one year after the beginning of …
The Greatest Challenge of the Post-Pandemic Employer Read More »
By Nicolas Garrelly, Sustainability Manager at tcc 28% of consumers have stopped buying certain products due to ethical or environmental concerns. And whilst individual reasoning behind sustainable purchases varies from person to person, consumers are sending a message to retailers – they need to have a clear idea of what their shoppers want. Or in …
What some Brands are doing in Partnership with their Customers to Battle Climate Change Read More »