15 August 2022

The Buzz at the IMA Summit 2022? Corporate Gifting Growth and What’s Driving It

Incentives, Rewards, The Gift Club / By

By Hollis Thornton, President, IGCC   The US corporate gifting market is expected to increase $64 billion during the next three years — to a staggering $306 billion*. What’s projected to be the largest impact on corporate gifting industry growth in the coming years? Employee engagement. At least, that’s what conversations and several sessions shared …

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The Collection of Six Currencies Loyalty Program Members Care About

Leave a Comment / Incentives, Loyalty Programmes, Rewards / By

By Adam Posner, The Point of Loyalty   For the first time in our ongoing customer loyalty and loyalty program research study – For Love or Money™ 2022 (10th edition), we identified and benchmarked the Collection of Six Currencies loyalty program members care about. Designing a meaningful and desirable loyalty program proposition for members is based on …

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If your loyalty programme’s just for customer loyalty, you’re missing a huge opportunity

Loyalty Programmes / By

By Joseph Taylor, Senior Vice President of Strategic Consulting and Operations, Epsilon   Yes, we know loyalty programmes are designed to retain customers – the clue’s in the word ‘loyalty’– but by going beyond its stated purpose, you can build an even stronger, more profitable business and unlock the full value of your data. And …

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Stop making this common mistake when setting up a gift card programme

Gift Cards / By

By Prerna Sonawane, VP Partnerships MENA, Merit Incentives   We all know that Gift cards can be a simple way to increase sales, attract new customers, and deepen relationships with existing ones. Half of US businesses use gift cards annually to invest $22.7 billion annually. And the gift card market now accounts for more than …

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Our 5 Tips To Help You Hire Digital and Tech People Remotely

Recruitment / By

By Jamie Norrington, Founder of Tech94 The topic of remote working is contentious to say the least. The argument for or against it will go on for many years to come, but whilst this argument continues, companies that are hiring remotely are pushing on with their recruitment. Hiring remotely does obviously come with its challenges. …

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