25th April at 3pm GMT / 10 ET Please book your place here. “Self-gifting and rewarding ourselves is probably misunderstood or underestimated by most consumer brands and companies globally, while self-care is the new motto. During the pandemic, self-gifting has been used by isolated individuals as a coping mechanism. How can companies include it in their …
by Yuping Liu-Thompkins, Loyalty Science Lab With former doctoral student Junzhou (Jonas) Zhang, Yuping Liu-Thompkins, Founder and Director of Loyalty Science Lab, has published her next study in the Journal of the Academy of Marketing Science. Based partly on Jonas’ doctoral dissertation, this paper explores how marketing messages can be adapted to consumer mindset differences created by loyalty …
New study: Marketing Messages can be adapted to consumer mindset differences Read More »
Please book your place here. Aligning the right message, at the right time to maximise conversion is marketing efficiency and retail leaders understand this. Consumers want purchasing experiences, and that includes personalised offers that speak directly to them. But with most retailers offering a price matching initiative, personalisation is being diluted and consumer loyalty is being …
What a phenomenal two days! Over 440 attendees, 50+ speakers, inspiring content, and a fantastic buzz with over 3K connections made via the Networking Card Exchange and in person. All attendees have automatic access to the GCVA Conference Catch-up site to access all content. Not there in person? You can still access all the main …
Introducing Tiffany St James – Keynote speaker at The Big Handshake, London Have you considered how NFTs and Web3 tokens can support and enhance your brand loyalty programmes? The way consumers interact with brands digitally is changing day by day. Today, customers expect more personalised experiences, and brands are looking for innovative ways to meet …