Exploring how loyalty marketers can use data and tech to get customers to swiftly act and if immediacy is the future of loyalty technology. We discussed the future of data-driven marketing and personalisation and how brands can get ahead. We talked about open banking, card-linking, super-apps, AI, the new ways and old ways and how …
Aligning the right message, at the right time to maximise conversion is marketing efficiency and retail leaders understand this. Consumers want purchasing experiences, and that includes personalised offers that speak directly to them. But with most retailers offering a price matching initiative, personalisation is being diluted and consumer loyalty is being impacted. Recent data* has …
“Self-gifting and rewarding ourselves is probably misunderstood or underestimated by most consumer brands and companies globally, while self-care is the new motto. During the pandemic, self-gifting has been used by isolated individuals as a coping mechanism. How can companies include it in their strategy on employee retention, customer acquisition and shopping habits? Would it differ …
The Psychology of Gifting and Rewarding Ourselves Webinar Read More »