The Gift Club

Are You Social? Why Social Media Is Critical for the Gift Card, Reward, and Loyalty Industry

There is no doubt that social media has changed the world. Every day, millions of people are using social media to: Gather information about products and services Read reviews and make purchases Share their opinions Keep up with trends in news and entertainment Find out about sales or new promotions Connect with communities for a …

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Dutch State of the Nation: Research from Netherlands Gift Cards Industry Association (BVCNL) 2022

Carried out by GFK Netherlands   HILVERSUM, MARCH 21, 2022 – Gift cards are and remain a popular gift to give and to receive. Not only during the pandemic, but also in the period with fewer restrictions. This is apparent from research that the Netherlands Gift Cards Industry Association had carried out by GfK Netherlands. …

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The story of the South African Gift Card market (with Jack Russell Terriers to boot!)

By Antony Lodge, Director of Supplier Partnerships at Ncentiva   Last week my neighbour bought two Jack Russell Terriers for his daughter. If there is a more mischievous small dog breed, slightly too large for Paris Hilton’s handbag, but with the heart and attitude of a lion and the negotiating skills of a terrorist, I …

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The Gift Club launches a New Competition for Startup Entrepreneurs

At The Gift Club, we are always trying new ways to engage our start up and entrepreneurial audience. Supporting this demographic comes from our heart as our CEO, Hadie, is herself, a startup Founder. Hadie’s start up journey has been overwhelming, exciting, inspiring and full of fear! Because like many, things weren’t given to her …

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It’s official …. Emotions are the Number one Driver for Retail Loyalty, According to a Recent Study

By Loyalty Science Lab   Yuping Liu-Thompkins, Professor of Marketing and Founder & Director of Loyalty Science Lab shares her newest publication in the Journal of Retailing and we are proud to share it with our audience too. In the paper, Yuping and her fellow authors Leila Khoshghadam, Saeed Zal, and Arjang Attar Shoushtari, investigated what aspects of the retail …

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The Inflation Crisis: Will it Damage the Value of your Gift Card or Loyalty Program?

Written by The Gift Club   Turn on your local news channel, and you are likely to see a recurring theme: inflation is here – and it’s on the rise. From the rising costs of commodities to skyrocketing gas prices, it seems as though the COVID-19 pandemic has morphed into a new threat in the global market. …

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Part Ten: How our Industry can Save the World – Corporate Gifting: What are tree-planting gifts?

By Sania Khalid of Ecologi   Now more than ever, are consumers and businesses demanding sustainable options for goods and services. This has led to a gap in the market for sustainable gifting. More importantly, for corporate gifting as they prove to be a powerful tool in marketing communications. Since corporate gifting occurs on a much …

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Keeping Your Members and Customers Safe from Gift Card Scams and Loyalty Rewards Fraud

By Jonathan Flynn of IDX   Gift card scams and loyalty program fraud can cause undue stress and financial burdens to your members and customers. While you won’t be able to stop these scammers in their tracks, keeping your members and customers informed of common scams will reduce the risk. Gift Card Scams Gift card …

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