The Gift Club

Sit around the Dinner Table with Home Chef. A quick read on their Gift Card Offering

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By Benita Johnson   When it comes to gifting, Home Chef gift cards make the perfect gift for any occasion! Elevate date night with the help of Home Chef’s Culinary Collection! Premium ingredients bring restaurant-quality meals into your home with the simple, approachable steps you’ve come to expect from a dinner with Home Chef.   Leave …

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Face off Economic Challenges with Collaborative Partnerships that Deliver Value within the World of Gift Cards

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By Andrew Johnson of Diggecard   It’s not all doom and gloom but we can’t escape a growing cost of living crisis The Retail Think Tank2 has foreseen a “tough start” to 2022 for many businesses although, despite this, it says that most of its members are expecting it to be a “generally more positive …

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Profit from the Seven Zones of Loyalty Program Performance

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By Adam Posner – The Point of Loyalty   Before you dive into what your loyalty program structure, benefits and rewards are, carefully consider the strategy. To guide you along the strategic process, here are the Seven Zones of Loyalty Program Performance. While the seven zones are dependent on each other, the sequential order is …

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The Swiss Gift Card Market – small but very effective – here’s why!

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By Dominik Megert of Offerz   If you look at any map of the European Union or Economic Area, there is a very nice shaped area called Switzerland! It’s full of cheese, chocolate, knives and nice people. Let’s start with the basics: CHF -> Switzerland has its own currency called Swiss Francs / Schweizer Franken. …

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Rise of the Restaurant: Dining Out is back IN (thanks to gift cards)

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By Alethea Price, Marketing and Public Relations Manager   The past two years have challenged us all, and the restaurant industry certainly was put through its paces. Unable to open their doors for much of 2020 the future of eating out was unknown, meanwhile, quick service takeaway restaurants took off providing the only dining experience …

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The Healthy Food Gift Card: Giving Everyone the Opportunity to eat well

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By Maurizio Tessarotto of Generali Vitality   Which diet is best? Should you go Keto? Paleo? South Beach? All your late-night googling has probably turned up more questions than answers. The reality is: you drag yourself into a new diet, put in a lot of effort and sacrifices to stick to it and you achieve …

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The Greatest Challenge of the Post-Pandemic Employer

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By Tomás Passerieu, Business Development Manager, Oh! Gift Card   In 2020 the global economy suffered the worst downturn since the 1929 crisis. The negative impact of the pandemic COVID-19 in the working market has been substantial. At this point, this is not a novelty. Nevertheless, in 2021, only one year after the beginning of …

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What some Brands are doing in Partnership with their Customers to Battle Climate Change

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By Nicolas Garrelly, Sustainability Manager at tcc   28% of consumers have stopped buying certain products due to ethical or environmental concerns. And whilst individual reasoning behind sustainable purchases varies from person to person, consumers are sending a message to retailers – they need to have a clear idea of what their shoppers want. Or in …

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How our Industry can save the World: Part Eight – “Kind to Our Core” – New Look’s Gift Card Initiatives to Fight Climate Change

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By Roly Gordon, Senior Direct Partnerships Manager at New Look At New Look, sustainability and tackling climate change encompasses the steps we take to improve the lives of the workers throughout out value chain in a way that protects the environment and promotes animal welfare. This effort is something that can’t be achieved in isolation, …

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How to Get the Most Out of Your LinkedIn Company Page – for the Gift Card, Incentives, Reward and Loyalty Industry

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By Hadie Perkas, Founder of The Gift Club   It isn’t new news that social media has become an essential part of brand management for companies trying to engage audiences in the digital age. Or is it for some? Only 1% of the 800 million subscribers on LinkedIn are active on the platform – as …

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