The Gift Club

Closed Loop Gift Card Fraud: How Companies and Consumers Can Protect Themselves

Gift cards are a popular way for consumers to purchase items, giving the recipient the power of choice over their gift while still maintaining some control over the cost. But while they may be seen as a strategic alternative to other gifts, even gift cards are susceptible to fraud. Gift card fraud involves using or …

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New Year and a New Power Generation: Employees in the Driver’s Seat

As the world continues its slow emergence from the COVID-19 pandemic, companies continue to adapt their policies and processes to meet the needs of today’s employees. One unexpected victim of COVID-19 was the power differential between employers and employees. Companies could make unilateral decisions about employee benefits and working conditions in the past. But in the …

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How our Industry can save the World – Part Three. At What Cost?

Podcast with Graham Lycett from Green Gift Cards As we continue with raising the awareness of  what our industry can do to slow down Climate Change. Our founder, Hadie, chats to Graham about the wider issues of brands taking on responsibility, recycling and the magnitude of waste humans create. Graham says, “We as consumers can …

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Leveraging Gift Cards as Incentives Towards a more Sustainable Future

By Todd Tomlin, Chief Operating Officer at Ncentiva Over one billion iPhones were in active use worldwide at the close of 2020, with roughly the same number of iPhones sold from 2016 through 2020. During that same period, 250 million iPads have been sold, 120 million Apple watches and 100 million MacBook’s. All told, there …

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Practical Ways Your Company Can Engage in Climate Advocacy with Loyalty Marketing

Written by Hadie Perkas, Founder of The Gift Club and The Hub.   Following the COP26 climate conference in Glasgow in late November 2021, climate conversations are back in the public consciousness. With global temperatures continuing to rise despite the best intentions of COP26 countries, consumers are searching for ways they can contribute to the fight against climate change. …

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Cancelled Christmas Parties and Corporate Gifting Etiquette in the New Normal

By James Malia, UK MD of Digital Gift Card Company Prezzee The work Christmas party was, prior to these unprecedented times, a night that teams looked forward to from the day the clocks go back and the dark nights draw in. For some companies organised fun would be on the agenda, in the form of …

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