Reward The World™ Introduce The Game-Changer: Now Spend Your Loyalty Points At Duty Free Stores Worldwide With Duty-Free Cash™

By Reward The World™

Cannes, 5th October 2023 from TFWA (The Annual Duty-Free & Travel Retail Global Summit) – Loyalty program members around the world, rejoice! Today, Reward the World™ – RTW – (, a pioneer in reward solutions, introduces a groundbreaking service Duty-Free Cash™ allowing members to redeem their accumulated points at Duty Free stores across the globe. This innovative move aims to enhance the shopping experience for frequent flyers and boost visitor footfall at these stores. The solution will be available in test international airports by December 2023.

Loyalty points, often seen as a testament to a brand’s engagement with its customers, remain, in many instances, an underutilised asset. According to a report from 2017*, there was an astonishing $360 billion worth of unredeemed loyalty points worldwide, a number which has since then increased by an estimate of 30%. This represents not just a missed opportunity for consumers but also a significant potential for businesses to engage and retain their customer base.

“With this innovative new service, we’re bridging the gap between loyalty programs and real-world utility,” says Filip Soete, former Nice International CCO, renowned Travel-Retail expert and co-founder of Duty-Free Cash™. “Now, every time you travel, your loyalty points will pave the way for a more enriched retail experience.”

By collaborating with a vast network of Duty-Free stores, from international hubs to regional airports, Reward the World™ ensures that whether you are jet-setting across continents or taking a domestic hop, your loyalty points will find value.

Highlights of the new service include:

  • Global Acceptance: Points can be redeemed at Duty Free stores in over 100 International airports around the world by mid-2024
  • Instant Conversion: Seamless technology integration allows instant conversion of points to local currency value, making transactions smooth and hassle-free. 
  • Exclusive Offers: Special deals and offers for loyalty point users, enhancing the shopping experience and providing added benefits.

This endeavour is not just an enhancement for loyalty program members, allowing a new redemption option, but also a strategic move for Duty Free retailers. “At a time when airport retailers are seeking innovative solutions to drive foot traffic and revenues, this initiative presents a fresh approach,” mentions Denis Huré, Founder and CEO of Reward the World™. “It’s a win-win – while consumers get more bang for their buck, retailers get an engaged and motivated audience. 

About Reward the World™

We are a world-leading rewards and incentives solutions provider with an elegant rewards platform offering millions of rewards and incentives available instantly, 24/7 at the click of a button, to encourage and reward the behaviour and outcome you desire. Whatever your aim; to collect first-party data, increase sales conversion, reward loyalty, or purely recognize the efforts of employees, panellists, donors, or distribution partners, Reward the World™ can help.

Report from 2017*


Tani Theron

Reward the World™


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