From raising brand awareness, to consumer acquisition to driving revenue – Gift Cards play a vital role in the marketing of any business.
However, when it comes to bringing your gift card to market there are so many different elements to consider, how do you know which are right for you and your business needs?
In this webinar we discussed what Open and Closed Loop really means, the pros and cons to both and if a brand can truly utilise both types of card in their gift card strategy. We also threw in some Anti-Money laundering, fraud and regulations!
*Sponsored by epay
Your host was Hadie, Founder of The Gift Club, joined by panellists:
- Samantha Bray, Head of Product and Marketing at epay
- Benita Johnson, Senior Gift Card Manager, HomeChef
- Peter Bennett, Sales Director, Totally Gifts
- Elizabeth Keeslar, Gift Card Program Manager, BWH Hotels
- Juliette Savage, Commercial Director at Little Starts Gift Cards
