Exploring how loyalty marketers can use data and tech to get customers to swiftly act and if immediacy is the future of loyalty technology. We discussed the future of data-driven marketing and personalisation and how brands can get ahead. We talked about open banking, card-linking, super-apps, AI, the new ways and old ways and how they can work together to try and find that silver bullet.
Thank you to our panellists:
- Premal Patel, VP/Managing Director at Catalina
- Colin Munro, MD of Miconex
- Tom Peace, Managing Director at The Loyalty People
- Lia Grimberg, Principal, Radicle Loyalty
- Matthew Betes, Marketing Director at Prosper Loyalty
