By Tom McGregor, CTO, InspireMe.AI
By now you’ve probably used ChatGPT to write that email to your boss with the 101 reasons as to why you deserve a pay rise right? Everyone’s favorite go-to binge used to be GOT, but now it’s (chat)GPT.
Generative AI is the new buzz and while it does generate text, this is just the tip of the (AI)ceberg 🤖🧊
In this article, discover how generative AI is transforming the recognition and reward industry.
- Helping organizations reach DE&I goals though inclusive coaching with each recognition sent
- Fostering more frequent, engaging, and specific recognition
- Delivering personalised, on-brand messaging at scale with each reward delivered
- Enabling gift card e-commerce through chat interfaces that generate unprecedented new insights into customers.
About us
InspireMe.AI (that’s us!) is an API-first company helping your recognition, reward and gift card platform build more engaging, specific and inclusive experiences for your end users and B2B clients.
Meet InspireMe.AI at The Big Handshake by Tom McGregor
Inclusive AI – Being more Conscious of the Unconscious
Diversity, Equity and Inclusivity is top of mind for many HR decision makers. HR leaders at companies and enterprise are some of the key customers of your solutions in the rewards and recognition industry. HR leaders are trying to build cultures of belonging in their organization, so how may our R&R industry help them with their DE&I initiatives?
In addition to amazing having amazing command of written language, Generative AI can also understand written communications and provide feedback. At InspireMe.AI we have built a custom service (that can be integrated into your products) which we call Recognition advisor – REVisor API.
REVisor picks up subtle inferences in recognition messages and gently coaches end-users to write more inclusive messages with every recognition sent on your platform.
Try REVisor for yourself in our blog-embedded demo 👇.
By using this demo, you are agreeing to the privacy policy and terms of service of InspireMe.AI.
Elevating Recognition – How AI can help foster more frequent, engaging and specific recognition
Best practices in recognition programs are to ensure that the program is engaging and that recognitions are timely, specific and support company values. However, the employees of companies using recognition software often have anxieties about posting both private and social recognition. They can experience trouble expressing themselves when appreciating, and a hesitancy to engage because their writing may contain less-than-perfect grammar. These factors all detract from companies achieving the most out of their recognition programs, and HR leaders know it!
We developed Elevate Recognition. Elevate helps your end users re-phrase their recognition or expand their first sentence into a well written, specific and core value aligned message.
Try Elevate for yourself in our 2nd blog-embedded demo 👇.
For Posts and Polls, Elevate Engagement helps your users ideate better polls, craft more engaging posts and seamlessly communicate informative announcements, all with proof perfect grammar.
Elevate is a powerful add-on to recognition platforms. For B2B Gift Card API companies, our AI APIs offer a great new revenue potential. AI-as-a-service can be served to your clients via your API – many of whom are recognition platforms.
Personalization – Rewarding at Scale with AI
A common B2B Gift Card experience will be that your customer uses your interface (or their own white labeled, or custom interface) to send rewards to many recipients.
Your end user may be
- HR trying to reward and retain staff
- Marketers trying to motivate their audience
- Researchers trying to convince consumers to take part in feedback
- Customer engagement professionals trying to inspire more referrals, loyalty and reviews
- OR, a sales leader seeking more meetings
They all have a common pain point and new opportunity. How can they engage better with a large number of recipients at-scale?
Our Elevate for B2B Rewards enables a Excel/CSV of recipient information or CRM data to be utilized so that each message sent with each reward can be targeted, personal and on-brand. This opens a new possibility for better communications between your customers and their rewards recipients. Your customers know recognition and communication can be equally as rewarding as the reward it self and so this new capability unlocks new value for your customer.
Chat Gift Commerce – AI powered discovery with unprecedent customer insight!
Chat is set to become the new interface between people and the web! Microsoft has fully integrated the entire Office365 suite with an AI Copilot which can look across email, documents and more to help you find, understand the repurpose your organizations information.
Bing Chat (with Google to follow) is now the latest way to search the web. Generative AI helps you collect information across multiple websites and answer precise questions.
Bing – The Gift Club by Tom McGregor
You may have heard that ChatGPT was trained on data up until only 2021 and therefore cannot tell you the latest news. However, this does not mean that generative AI cannot interface with the latest up-to-date information.
Here is how:
ChatGPT Plug-ins are apps that you can install into ChatGPT. These apps provide new up-to-date information to ChatGPT while you are chatting. The up-to-date context is provided to ChatGPT behind that scenes and enables ChatGPT to answer your questions with the latest, most relevant information directly from the horses (brand owners) mouth.
Klarna Shopping will be one of the first plug-ins to launch, enabling 100’s Millions of ChatGPT users to simply chat about what they are wanting to buy.
As you can see in the image, plug-ins can return content to users, serve product links and “more”. So what is this “more”?
The future of ChatGPT plug-ins is that ChatGPT will intelligently select the most relevant data source to answer the users questions and respond in Chat. The Expedia plug-in will eventually allow for flight and hotel booking via Chat.
Design by Tom McGregor
So, why is Chat-based gift commerce an amazing opportunity?
If your company is delivering gift cards or rewards at scale in either B2B, B2C or both, Chat-based commerce provides a totally new paradigm of online commerce.
One little known capability that OpenAI (owners of ChatGPT) have developed and delivered to the world is a ability to perform AI search. AI search enables product descriptions and catalogues to be “understood” by AI. In addition, any search or conversation between a user and a brand can also be understood by AI. This can be used to find the most relevant match between that the user wants and the entire catalogue of products.
Chat-based gift commerce also taps into rich insights and data of your customer. From the conversation, a vast range of textual data can analyzed, tagged and fed into you or your customers CRM.
The InspireMe.AI has API’s to realize GiftChat on your brands global gift card catalogue.
Try GiftChat yourself in our 3rd blog-embedded demo 👇.
The Big Handshake – London May 16, 2023
will be at the The Gift Clubs’ Big Handshake in London. We’d love to discuss how AI services may be able to give your platform a new edge in the rewards and recognition industry.
Meet us at our Promo Pod on May 16th 2023. We also welcome you to book a time with us on 15th-17th of May while we are in town!
