5 October 2020

Sustainability and Smart High Street Grocers in a Post-Covid-19 Britain

It’s time to make sure that customer loyalty is driven by a growing demographic of shoppers who want to ensure their purchasing choices contribute to a better and more sustainable world Sustainability and Smart High Street Grocers in a Post-Covid-19 Britain by Hadie Perkas, Editor   ​There is nothing quite like your local high-street when …

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The TCC Campaign Portal: a world first in loyalty By Matthew Betes, Corporate Marketing Director

The grocery retail industry is facing an imposing wave of challenges. Covid-19 has altered the way shoppers behave. Online players have entered the market to disrupt traditional grocery formats. And a nascent global recession is forcing many players into price wars. Now more than ever before, shoppers have a belief that they can help to …

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Covid -19 Could Be The Best Thing To Happen to Incentive Travel.

by Huw Tuckett, Executive Director, Euromic Despite having proved that Incentive travel is a powerful motivator for organisations globally time and again, Incentive travel has by it’s very nature always been considered a ‘nice to have’, the cherry atop a pyramid of hygiene factors and rewards that motivate employees and partners to improve their performance. …

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A data analyst and a behavioural psychologist walk into a bar…

(Credit to Adam Posner, The Point of Loyalty)   They order some cocktails.   (DA = Data Analyst; BP = Behavioural Psychologist)​ DA: I’ll have a Tom Collins please with 1.5 ounces of gin; 1ounce of lemon juice; 1.5 of an ounce of simple syrup and 3 ounces club soda or to fill (serious tone of voice).​ BP: I’ll …

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