AA Smartfuel has been ranked New Zealand’s number one loyalty programme, ahead of Countdown Oncecard, Fly Buys and Air New Zealand’s Airpoints. The ranking is produced by the 2021 For Love or MoneyTM consumer research study which surveyed 1000 New Zealanders in the first quarter of 2021 about their attitudes towards loyalty programmes. Commissioned by …
Marie Trivino, Sales & Gift Card Consultant MGC Europe, United Kingdom Hadie Perkas, Founder of The Gift Club & Gift Card Recruitment, United Kingdom Kathy Heath, CEO of Healthy Minds Club Limited, United Kingdom Elaine Keep, Publishing and Content Editor at Incentive and Motivation Owner, United Kingdom Juliet Caswell, Senior Director, Product and Proposition at …
Showcasing the members of Women in Incentives – This week from UK and Ireland Read More »
By Adam Hobbs, Head of Retail Partnerships, Redu Group, Seaham. Having worked in the Gift Card Industry for 12 years now it still amazes me at the number of brands who aren’t benefiting from this market! On average a well-managed Gift Card program should be adding between 3% and 6% of your brand’s revenue. Which …
By Todd Tomlin, Managing Director at Consummo Consulting, US I have been asking myself recently if branded gift cards are dying. I don’t mean from a consumers’ perspective. Gift cards remain one of the most sought-after gifts, and digital sales of gift cards soared in Q3 2020, as much as 114% according to data from Rise.ai. …
By Terry Mathews, Principal at MathewsConsulting, Canada First Learning In 2002 when working at PC Financial, the retail financial services division of Canada’s largest grocer Loblaw I met with a representative from Blackhawk Network where I was first introduced to the world of open and closed looped Gift Cards. I walked away from that …
My Gift Card Journey, from Loblaw, to Sobeys, to Hudson’s Bay and Walmart Read More »