25 October 2021

Conversations of Inspiration: Live interview with Blackhawk CEO Talbott Roche

Leave a Comment / Women In Incentives / By

Due to popular demand, we have decided to change and add a new date to our Live Interview with Talbott Roche – Blackhawk Network CEO & President in an exclusive interview for WiiN members only! The new session dates will be the 9th and 10th November. Please follow the link for details and time zones. We’re also delighted to offer new …

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Marketing Lounge Partnership launch their research with YouGov – Loyalty and Incentivisation in the Financial Sector

Loyalty Programmes / By

“In this research with YouGov, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected there is a heavy base of customers wanting better rewards and incentives from their providers, whilst many respondents had never received a freebie or incentive from their financial …

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Adding Partners to your Loyalty Programme Proposition: A six-step plan

Loyalty Programmes / By

By Adam Posner, The Point of Loyalty   One of the more popular strategies to build up the value of a loyalty program proposition and boost member interaction is to add external partner products/ services as rewards and benefits to a program member base. There are two approaches to this. Partners-as-core to a proposition Partners-as-value-add …

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How effective benefit strategies can help keep wage inflation under control?

Incentives / By

By Mike Bartlett, Founder of Travel Accounts   It is hard to deny that our Social Care has been grossly underfunded by successive Governments for years. If we weren’t aware of it before, the Pandemic has shone a bright spotlight on how our NHS and Social Care services are creaking at the seams. However, the …

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Unlocking the Possibilities of Co-Branded Metal Card

Gift Cards / By

Whether you serve an affluent audience or the everyday customer, communicating quality and trustworthiness is essential in inspiring brand loyalty and engagement. Metal cards are proven to be a desirable and tangible touchpoint that keeps customers connected to the promise and story of a brand. Metal cards are a vivid reminder of a brand’s story …

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How much do you know about the Payments & Gift Card landscape in Greece?

Gift Cards / By

Recently, our Founder, Hadie travelled to Greece with her family and studied the payment and gift card landscape in the country while she was there and was surprised at how little she or her Greek born husband knew. Here are 9 quick and interesting facts she discovered: 1. Cash is still the primary means of …

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The eGift Card Myth: How outdated stigmas may be holding your brand back

Digital Gift Cards, Gift Cards / By

by Rob Chambers   We’re all too familiar with the narrative that gift cards are a less than ideal present, often seen as last-minute and impersonal. As a leading global eGift Card platform, Prezzee has changed the game with eGift cards that give options, ease and personalisation for consumers and businesses across the United Kingdom, …

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