17 January 2022

Loyalty Focus: Fundamental Buyer Motivations vs. the Power of Rewards and Discounts

Loyalty Programmes / By

Today’s hyper-competitive marketplace makes it difficult for brands to stand out from the pack. Independent businesses and chain stores alike are vying for a customer’s attention, hoping that their appeal will be significant enough to make a lasting impression and encourage a purchase or return visit. Plus, with the rise of digital-first consumers, businesses need …

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My VIP Rewards – The all-in-one app for small businesses to thrive

Employee Recognition, Employee Rewards / By

By Maddy Alexander-Grout of My VIP Rewards   Small business owners are so busy thinking about how they run their businesses that often benefits are the last thing on their mind. Looking after employees as a small business owner is the thing they should think about first, and here’s why. Recruiting staff when you are …

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Closed Loop Gift Card Fraud: How Companies and Consumers Can Protect Themselves

Gift Cards, The Gift Club / By

Gift cards are a popular way for consumers to purchase items, giving the recipient the power of choice over their gift while still maintaining some control over the cost. But while they may be seen as a strategic alternative to other gifts, even gift cards are susceptible to fraud. Gift card fraud involves using or …

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